July 9th, 2008
Building an alliance
Eventually Randy Charach had several entertainers who were magicians, clowns, jugglers, puppeteers etc. and they were all available to me and while not exclusive, other agents found the relationship of booking through me good for them too. This can work for you too whether you have entertainers, models or actors on your talent roster.
That’s the positioning that you want to create, after you have proven yourself in the marketplace with your own clients and have built the relationships with the talents. Approach other agents and suggest ways to work together so you are not in conflict. Instead, position yourself so that you are building an alliance.