March 18th, 2008
You may need to avoid using the word “free”
Here’s a little tip that I learned while reading a review of authority site center last week — whenever you send out marketing e-mails, you should probably avoid using the word “free” in the body of your e-mail, as well as in the subject line. Why? Simply because there are many spam e-mail filters that look for these kinds of words — and if they are present in your e-mail it may be moved automatically to a spam filter or even automatically deleted — and as a consequence you will get no benefit from the mailing. Try to think of other words that you can use in place of the word “free”, and your e-mail will have a much better chance of getting through to its intended recipient.
