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The term ‘brainstorming’ actually refers to a way of lateral thinking. It is better to call it a specific ‘procedure’ of thought – a thought process, so to say – and not simply a ‘way’. The best of Brainstorming Techniques encourage people to come up with new ideas and innovations. Such innovations may even appear a bit jittery or shocking in the initial phases. But, it is often see, these initially jerky ways of looking at things yield to very satisfactory and fruitful consequences in the final outcome.